Asset Evaluation of The Brands of Technology Parks Operating in The State of Rio Grande Do Sul, Brazil

  • Juliana Panosso

    Pontifical Catholic University of Rio Grande do Sul


    Time : Sat, Nov 23 16.00 - 16.20

    Room : Madhukara B



Abstract

The objective of this study is to analyze the behavior of BrandAssetĀ® Valuator indicators for brands of Technology Parks operating in the State of Rio Grande do Sul, Brazil, as well as to measure the reputation attributes according to the seven dimensions proposed by RepTrakā„¢. The survey target public was entrepreneurs with companies situated in the parks (Tecnosinos, Tecnopuc and Valetec). This work is oriented to study the TECNOSINOS, TECNOPUC and VALETEC brands, which are characterized as being in operation in the State of Rio Grande do Sul and for already having established companies.

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