According To The Needs Of Tourists with Quality Function Deployment (QFD) Method)

  • Umi Zuraida

    School of Busines and Management Institut Teknologi Bandung


    Time : Sat, Nov 23 16.00 - 16.20

    Room : Suralaya



Abstract

Bandung has a vision of enhancing role as a service city and is supported by a mission to create and enhance the attractiveness of the city with the support of adequate transportation system. One of the major service industries in Bandung is the tourism industry. In these industry, transportation infrastructure is one of the important public service that will support developing tourism industry, Therefore, local governments have the responsibility to always improve transport infrastructure services so the rapidly growing tourism industry. The research objective is to determine the strategies for enhancement public services on transportation infrastructure in Bandung according to the needs of tourists with SERVQUAL instrument and Quality Function Deployment (QFD) method.

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